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The Top 10 Real Estate CRM Software Platforms

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In the world of real estate, customer relationship management (CRM) platforms are essential tools for professionals. However, the abundance of options available can sometimes lead to decision paralysis.


To help you navigate this landscape, we've compiled a list of the ten best real estate CRM software programs. In this overview, we'll explore their respective strengths, weaknesses, and standout features.


Why do real estate agents need CRM software?

Real estate CRM software offers numerous benefits to professionals in the industry. With features like automated workflows and lead nurturing systems, these platforms enable agents to efficiently track and follow up with leads. Additionally, CRM software facilitates secure information sharing and collaboration among team members.

By automating repetitive tasks, CRM software allows agents to focus on more strategic aspects of their business, thereby improving productivity and reducing the risk of human error, such as missing follow-ups with potential clients.


How much does real estate CRM software cost?

The cost of CRM software varies depending on factors such as functionality and the number of users. While some platforms offer basic functionality at a modest monthly fee of $21, others with advanced features may cost several hundred dollars per month. It's essential to consider your specific needs and budget when choosing a CRM solution.

What are the best real estate CRM software platforms?

The best CRM software for your real estate business will depend on factors such as your objectives, technological proficiency, client base, and more. Here's an overview of the top ten options available to help you make an informed decision.

Follow Up Boss

Follow Up Boss is a mid-priced CRM system known for its seamless functionality and extensive integrations. It offers features like email, call, and text management, making it a comprehensive communication platform. With support for unlimited contacts and leads, as well as marketing automation capabilities like drip and batch emailing, Follow Up Boss is a robust choice for real estate professionals.


Pros


  • Over 200 integrations
  • User-friendly dashboard
  • Mobile app
  • 14-day free trial


Cons

  • No free plan
  • Higher price compared to some alternatives


Moxiworks

Moxiworks provides real estate agents with a comprehensive CRM solution that integrates various communication channels. While it doesn't offer a free plan or trial, Moxiworks stands out with features like personal sales volume tracking, property listing management, and a training library for agents.


Pros


  • Tailored for real estate agents
  • Manager dashboard for easy coaching
  • Daily prospect updates


Cons


  • No free trial or pricing details available


Constant Contact

Constant Contact is an affordable CRM solution designed for small businesses with a focus on digital marketing. While its email and event management capabilities are strong, its analytics features are less robust. However, with over 3,300 integrations and a 30-day free trial, Constant Contact offers value for businesses looking to streamline their marketing efforts.


Pros


  • Integrates via Zapier
  • 30-day free trial
  • Inexpensive pricing plans
  • Robust email marketing features
  • Intuitive interface with free learning materials


Cons


  • Limited A/B testing
  • Basic CRM features outside of email marketing


KVCore

KVCore is an all-in-one real estate CRM system that includes IDX, marketing, and lead generation features. While it offers advanced functions like automated campaigns and lead-capture landing pages, its complex user interface and higher price point may be challenging for some users.


Pros


  • Integrates via Zapier
  • Compatible with various integrations
  • Advanced features


Cons


  • Steep learning curve
  • Higher price compared to some alternatives

Compass CRM

Compass CRM is a unique platform that leverages machine learning tools to assist real estate agents. With features like lead management, team collaboration, appointment scheduling, and automated messaging, Compass CRM offers a comprehensive solution for tech-savvy agents.


Pros


  • AI-powered CRM system
  • Mobile app
  • Personalized marketing materials


Cons


  • Limited availability to Compass agents
  • Geographic limitations may apply


Keller Williams Command

KW Command is a feature-rich CRM platform that offers a full suite of tools for real estate agents. You can use it to handle lead management and tracking, make your own website, run social media campaigns, and automate core marketing tasks. This tool comes equipped with a range of helpful integrations, including the MLS.


Integrations with Google Calendar and Google Analytics help you manage your schedule and discover key insights about your website. KW Command also lets you create your own drag-and-drop landing pages and even claim your own URL. Its comprehensive lead management system lets you import and export leads and create separate lead pipelines for buyers, leases, and listings. 

Pros


  • Integrates via Zapier
  • Strong lead management
  • Integrated communications
  • SmartPlan library for lead nurturing

Cons


  • Exclusive to Keller Williams agents
  • Email limits may be restrictive
  • Limited lead routing functionality

Mailchimp

While Mailchimp is primarily known for email marketing, its CRM platform has grown to cater to small businesses. While it may not have industry-specific features found in other real estate CRM systems, Mailchimp offers robust email marketing and over 300 integrations.


Pros


  • Integrates via Zapier
  • Free plan available
  • Over 300 integrations

Cons


  • Limited industry-specific features
  • No built-in lead generation tools


BombBomb

BombBomb is a value-priced CRM solution known for its video and audio email capabilities. While it may not be a comprehensive CRM solution on its own, its video messaging features can complement other CRM systems.


Pros


  • Integrates via Zapier
  • Powerful video and audio capabilities
  • Additional third-party integrations
  • Affordable pricing



Cons


  • Limited CRM features
  • Not tailored for real estate industry


Realvolve

Realvolve is an affordable CRM system focused on automating workflows. While it may lack some advanced features, it offers customizable marketing systems and a range of templates for emails and social media.



Pros


  • Integrates via Zapier
  • Customizable marketing systems
  • Library of prebuilt workflows and templates
  • Affordable pricing



Cons


  • Lacks advanced features
  • Learning curve for workflow creation


LionDesk

LionDesk offers robust CRM functionality at reasonable prices, making it an attractive option for real estate professionals. While it may not have all the premium features of its competitors, it provides essential tools like lead generation and drip campaigns.



Pros


  • Integrates via Zapier
  • Industry-specific CRM tools
  • Affordable pricing
  • Intuitive interface


Cons


  • Limited customer support
  • Fewer premium features compared to other platforms



How to choose the best real estate CRM

When selecting a CRM for your real estate business, consider factors such as your team's needs, comfort level with technology, and budget. Look for features like robust lead distribution, automated lead nurturing, customized drip campaigns, and a shared calendar to ensure the CRM meets your requirements.