How To Grow Your Audience as a Real Estate Agent

Navigating the myriad of potential paths, building a robust clientele as a new real estate professional can be challenging. It’s rare to find a realtor who has worked their entire career without some form of online presence. If you’re facing obstacles in your business or aiming to elevate it to the next level, investing time in expanding your audience is crucial.

What constitutes an audience?

When professionals talk about their audience, its composition largely hinges on your priorities, target clients, and marketing approaches. For many, the audience includes social media followers. Others may count those who engage with their podcasts or subscribe to their email newsletters. Some focus solely on local connections made through in-person events and clubs. Regardless of where your audience resides or how you engage with them, maintaining consistency and delivering value are key to expanding your following and keeping them engaged. Consider incorporating these strategies into your business endeavors to broaden your audience.

Crafting a Social Media Strategy

Developing a social media strategy is a common method for growing your audience and enhancing your presence in luxury real estate marketing. Setting up an account or business page on major social platforms is quick and free. However, diving into social media without a plan can become a drain on your business. To avoid aimless posting, define your social media strategy clearly.

Whether you’re revamping your existing business pages or creating a new online persona, take the time to establish your posting frequency and themes. Tailor your content to each platform; for instance, Instagram favors personal updates and appealing visuals, while LinkedIn is ideal for market updates. If feasible, consider running ads to boost visibility and attract new followers.

Creating an Email List

While social media is valuable for building connections and expanding your audience, its reliability is uncertain. Accounts can be suspended, and platform policies can change unexpectedly. Growing an email list, on the other hand, provides a stable and direct means of audience engagement.

Use your email list strategically, considering that the frequency of your posts on social media may not align with your email updates. Many realtors find success by sending monthly newsletters with local market updates, polls, and event reminders.

Enhancing Your Online Presence

As you grow your business and audience, ensure that your website and property listings are professionally designed. Your website often serves as the first point of contact with potential clients, so investing in a high-quality design is worthwhile.

Local Engagement

Participate in local events and clubs to increase your visibility and connect with potential clients. Networking in person allows you to establish meaningful connections and grow your audience.

Expanding Your Network

Build a network of professionals in related fields, such as plumbing or lending, to exchange referrals. Collaborating with others not only generates referrals but also introduces you to new audiences through shared promotions.

Feature Yourself

Leverage opportunities to showcase your expertise by appearing as a guest on podcasts or in magazines. This exposure introduces you to new audiences and enhances your credibility.

Focus on Your Niche

Specializing in a niche market allows you to target your audience more effectively. While casting a wide net has its benefits, narrowing your focus can lead to more impactful marketing efforts.

Cross-Promotion

Integrate your marketing efforts across platforms to maximize their impact. Promote your appearances on podcasts or in magazines on your social media channels, and encourage your followers to join your email list.

There’s no one-size-fits-all approach to growing your real estate audience. Your strategy should align with your goals, personality, and the preferences of your audience. Consistent, authentic engagement with your audience will naturally lead to its growth over time.