11 Video Ideas for Your Real Estate Business's Online Success

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In today's marketing landscape, real estate videos are an indispensable tool for agents. Research shows that 73% of homeowners are more likely to choose an agent who incorporates video in their marketing, yet only around 10% of agents currently utilize this strategy. This presents a significant opportunity for agents to gain a competitive advantage in the online sphere.

While creating video content may seem overwhelming at first, the key is to know where to begin. In this guide, we'll explore some effective real estate video concepts, as well as sources for additional inspiration and the best platforms for sharing your videos.

Top 11 Real Estate Video Concepts

Real estate videos can effectively convey information and engage viewers, whether they're showcasing an agent's personality or highlighting the features of a property. Let's delve into 11 proven real estate video concepts that can elevate your online presence.

1. Agent Introduction

Start with an introduction video to establish a personal connection with potential clients. This video should highlight your background, unique selling points, and areas of expertise. Consider periodically reusing this content to engage new followers. For inspiration, check out Yana Vass's introduction video, where she effectively introduces herself, her team, and her services.

2. Property Tours

Property tours are essential for showcasing real estate properties. Consider various video formats, such as walkthrough tours, 360-degree virtual experiences, and drone footage, to provide a comprehensive view of the property. Quality is key; ensure high-quality video and audio using the right equipment and software. Take inspiration from Ryan Serhant's property tour videos, which exemplify effective property showcasing.

3. Home Buying Tips

Create educational videos that break down complex concepts into digestible segments. Topics can range from pre-approval versus pre-qualification to home inspections and negotiation tips. Make your content engaging with real-life scenarios and interactive elements like Q&A sessions. Pair your videos with clear calls to action, such as downloading a homebuyer's checklist or attending a seminar. Look to Leah Herzwurm's educational video content for inspiration.

4. Home Seller Advice

Produce videos aimed at sellers, offering tips on home staging, setting competitive prices, and hosting open houses. Educate sellers about the legal aspects of the selling process, preparing them for closing day. Include calls to action to schedule consultations or download resources. Agent Shane Mccarty's videos offer a good example of seller-focused content.

5. How-To Guides

Create how-to videos to guide buyers and sellers through the real estate process. Tailor these videos to address specific needs, such as navigating open houses for buyers or staging homes for sellers. Experiment with different styles to gauge audience preference. For inspiration, see how Invidiata Realty uses how-to videos to enhance their content.

6. Client Testimonials

Share client testimonials to build trust and credibility. Ensure testimonials are specific, reliable, and authentic. Obtain permission before sharing testimonials or reviews. Use testimonials with clear calls to action to drive consultations or website visits. Take inspiration from the Marie Henderson Team's effective use of client testimonials.

7. Market Updates

Provide regular updates on the real estate market, including sales data, price trends, and economic factors. Use visual aids like graphs and charts to enhance understanding. Terri Munselle's updates on Instagram are a good example of this strategy.

8. Frequently Asked Questions (FAQs)

Address common questions or misunderstandings in videos. Create a series of short videos, each focusing on a specific question, or combine them into a single comprehensive video. Look to Taylor Lucyk's vlog format for engaging FAQ content.

9. Day in the Life

Offer a glimpse into your professional life with a "Day in the Life" video. Showcase behind-the-scenes footage of property visits, open houses, and client meetings to demonstrate your expertise and commitment. Asia Johnson's Instagram provides good examples of this type of video.

10. Subtle Self-Promotion

Incorporate self-promotion into your videos subtly. Prioritize high-quality content that offers value to viewers while subtly promoting your services. Consider using how-to videos to showcase your services effectively. Joey Bergandi's video is a good example of this approach.

11. Neighborhood Spotlights

Create videos that highlight specific neighborhoods, showcasing local amenities, interviews with residents, and community events. This can help prospective buyers envision themselves living in the area. Ricky Allen's neighborhood videos are a good reference for this concept.

Sources for Real Estate Video Inspiration

To continually generate new video ideas, consider the following sources:

  • Audience Research: Understand your audience's needs and preferences to tailor your videos effectively. For example, if your audience consists of first-time homebuyers, focus on educational content about the buying process.

  • Trend Analysis: Keep an eye on market trends and incorporate them into your video content. For instance, if there's a trend in holiday home investments, create videos around that theme.

  • Competitor Benchmarking: Analyze your competitors' video content to identify successful strategies and differentiate your own.

  • Internal Team Brainstorming: Regularly brainstorm with your team to generate original video concepts. Your sales team, for example, can provide valuable insights into client questions and concerns.

  • User-Generated Content (UGC): Encourage your audience to share their experiences and questions, which can inspire new video ideas and foster a sense of community.

  • SEO Tools and Analytics: Use SEO tools to identify popular search queries and keywords related to real estate. This can help you create content that aligns with what your audience is searching for.

  • Artificial Intelligence (AI) Tools: AI can assist in generating and analyzing data to suggest video themes likely to resonate with your audience. Use AI as a supplement to human creativity and insight.

Where to Share Your Real Estate Videos

Once you've created your real estate videos, consider sharing them on the following platforms:

  • Your Real Estate Website: Use your website to showcase property videos, virtual tours, and client testimonials. Optimize your video descriptions with relevant keywords for SEO.

  • Email: Send videos directly to potential clients' inboxes to showcase properties or provide updates on new listings.

  • Google Business Profile: Utilize your Google Business Profile to share virtual tours and client testimonials, improving your local search visibility.

  • Social Media Channels: Platforms like YouTube, Facebook, LinkedIn, and TikTok offer opportunities to reach different audiences with your video content. Tailor your content to each platform's audience and best practices.

By implementing these real estate video concepts and utilizing sources of inspiration, you can enhance your online presence and connect with potential clients more effectively. Remember to adapt your content based on audience feedback and evolving market trends for continued success.