When Should I Consider Outsourcing My Real Estate Marketing?

Look out for these key indicators that indicate it might be time to hand off your marketing responsibilities.

Being a real estate agent means promoting your services much like any small business owner or service provider. Even within a brokerage, you're accountable for promoting your brand to the right audience and attracting a steady flow of clients.

Many realtors handle all of this themselves, from managing their real estate websites to engaging in real estate marketing on platforms like Instagram. This self-sufficient approach is common among newcomers, who prefer to handle their marketing internally before considering external assistance. Particularly in the early stages of their careers, real estate agents often question whether outsourcing their marketing is truly beneficial.

If you've been managing your marketing solo, watch for these five signs that it might be time to outsource:

1. Unsatisfactory Results

Regardless of whether you're new to real estate marketing or have years of experience, it can be disheartening to invest time and effort into your strategy without seeing the desired outcomes. The marketing landscape evolves rapidly, making it challenging to stay ahead.

For many real estate agents, a significant portion of their marketing occurs online, from creating high-quality real estate websites with strong SEO to engaging with the community on social media and reaching out to leads through email newsletters. While these methods can be effective, they require constant adaptation to stay relevant. For instance, mastering social media advertising may take significant time and effort, and changes in platform algorithms or regulations can impact performance. Similarly, SEO strategies that were effective in the past might not yield the same results today.

If your efforts aren't yielding the expected results, it might be time to consider outsourcing your marketing. This way, you can benefit from the expertise of professionals dedicated to staying abreast of industry trends and delivering results that fuel your business growth.

2. Burnout

Do you find yourself dreading work and feeling drained due to the excessive demands of managing your business? If so, your marketing efforts might be a contributing factor.

While marketing tasks may seem manageable initially, they can quickly accumulate, especially when combined with existing client commitments. If you're sacrificing personal time and feeling overwhelmed, it's essential to assess whether your workload is sustainable.

Outsourcing your marketing can alleviate this burden, allowing you to prioritize self-care and maintain a healthy work-life balance while delivering exceptional service to your clients.

3. Inconsistent Efforts

Instead of facing burnout, some professionals allow their marketing efforts to slip down their priority list, only addressing them sporadically or as a last resort. However, such inconsistency can hinder long-term strategies like building trust and community online.

By outsourcing your marketing, you can ensure a consistent and strategic approach that strengthens your online presence and fosters lasting connections with your audience.

4. Time Constraints

Even if you've mastered certain marketing aspects, consider whether your time could be better spent elsewhere. As a real estate professional, your expertise lies in serving your clients, not necessarily in managing complex marketing campaigns.

Outsourcing your marketing allows you to focus on your core strengths while ensuring that your marketing efforts receive the attention they deserve.

5. Readiness for Growth

While your current marketing strategy might be adequate, outsourcing can provide access to specialized tools and strategies that can elevate your business to new heights. By partnering with a dedicated marketing team, you can expand your reach and attract your ideal clients more effectively.

Investing in marketing for your real estate business is an investment in your expertise and future success. Consider partnering with a team like My Broker Brand, who can handle every aspect of your marketing needs, from website design to content marketing and SEO, allowing you to focus on what you do best. Reach out to us today to learn more!